Thursday, 13 February 2014

Photo And Fragrance Advertisements Of Food Can Increase Sales

Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal of Consumer Research, when food advertisements combine a photo of food...
Read more Photo And Fragrance Advertisements Of Food Can Increase Sales

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