According to a new study when a person’s sense of ownership and freedom is threatened they are less likely to respond positively to identity marketing campaigns.
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing i...
Read more Consumers Don’t Like to Be Told What They Like
Wednesday, 16 April 2014
Consumers Don’t Like to Be Told What They Like
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